Free Website Audit | HRZN Media | Alabama
AUDIT
Free Website Audit

Find Out
Where Your
Site Is
Losing.

No pitch. No fluff. We look at your website the same way Google and AI assistants do and tell you exactly what is working, what is not, and what it is costing you.

D+
Overall Score 42 / 100 example-business.com
SEO Foundation
48
AI Visibility
12
Conversion
31
Local Presence
22
Design and UX
74
What the Audit Covers

Six Categories.
Graded Honestly.
No Spin.

We look at your website the same way Google, Bing, and AI assistants do. Most business owners are surprised by what they find. A site can look great and still score a D on the things that actually determine whether customers find it.

The audit is free. It is not a sales tool. We produce the same report whether you hire us afterward or not. If there is nothing wrong with your site, we will tell you that too. We would rather earn your trust with honesty than a deal with a manufactured problem.

You get a full written report with a numerical grade in each category, specific findings listed by severity, and a prioritized action list so you know what to tackle first. Delivered within 5 business days.

01
SEO Foundation
Title tags, meta descriptions, heading structure, keyword targeting, internal linking, page speed, mobile responsiveness, and sitemap. The baseline that determines whether Google can find and rank you at all.
02
AI Visibility
Schema markup, structured data, FAQ architecture, and content depth. Whether you show up when someone asks ChatGPT, Perplexity, or Google's AI Overview for a recommendation in your category.
03
Conversion and UX
Clear calls to action, navigation logic, page hierarchy, trust signals, contact accessibility, and whether a visitor who lands on your site knows what to do next. Most sites fail this category badly.
04
Local Presence
Google Business Profile completeness, Yelp listing accuracy, NAP consistency across listings, review volume and response, and local schema. The signals that determine your map pack ranking.
05
Content and Copy
Whether your copy serves the people reading it and the algorithm indexing it. Individual service pages, keyword targeting in body copy, and whether the site answers the questions your customers are actually asking.
06
Design and Brand
Visual consistency, credibility signals, typography, imagery, and whether the design communicates what your business is and why it should be trusted. The category most businesses think they pass. Many do not.
What the Report Looks Like

Sample Findings
From a Real Audit.

Critical
No Schema Markup Anywhere on the Site
Zero structured data detected. Google and AI assistants cannot confirm what type of business this is, where it is located, or what it offers. Squarespace does not inject schema natively. Without it, you are invisible to the fastest-growing search channel and your local pack rankings are capped.
Fix: LocalBusiness schema injection via header code. Estimated 2 hours to implement. Impact: High.
Critical
One Page Competing for All Keywords
No individual service pages exist. Every service the business offers is competing under the same URL, which means each service gets a fraction of the keyword authority it should. Competitors with dedicated pages for each service will outrank this site on almost every specific search query.
Fix: Build individual service pages with targeted copy. 5 to 8 pages recommended. Impact: Very High.
High
Google Business Profile Incomplete
The GBP listing is missing services, photos, business description, and has no posts in 60+ days. An incomplete profile depresses local pack ranking and costs credibility at the exact moment a prospect is deciding whether to call. This is one of the highest-leverage, lowest-effort fixes available.
Fix: Full GBP optimization. Estimated 3 hours. Impact: High — visible within weeks.
High
No CTA on Core Pages
The homepage, services page, and about page have no clear next step. A visitor who is ready to contact the business has to navigate to find where to do it. Every extra click between intent and contact loses a percentage of that traffic. The primary CTA should appear above the fold on every page.
Fix: Add prominent CTA to every page. Low effort, immediate conversion impact.
Opportunity
No FAQ Architecture for AI Search
None of the service pages include FAQ sections with schema markup. AEO-structured FAQ blocks are the primary driver of featured snippet placement and AI citation. Competitors who build these will start appearing in AI-generated answers while this site does not. This is a structural gap, not just a content issue.
Fix: Add FAQ blocks with FAQPage schema to each service page. High AI visibility impact over 60 to 90 days.
Who This Is For

Good Fit for Almost
Any Alabama Business.

You have a website but no idea if it is working
You built it a few years ago, it looks fine, but your phone is not ringing from it and you have no idea why. This audit tells you why.
You are about to invest in a new website
Before you spend money on a rebuild, know exactly what is wrong with the current one. You might need less than you think. Or you might need more. Either way, you will know.
You are losing to competitors who do worse work
You know your product is better. They are still showing up first. The audit will show you exactly why and exactly what it would take to change it.
You have never heard of AEO or AI search
That is fine. Most businesses have not. The audit will show you what the gap looks like, in plain language, so you can decide whether it matters to your business. It almost certainly does.
Your Google Business Profile is an afterthought
Half of all local searches end with a click on the map pack. If your GBP is incomplete, you are invisible to those searches. The audit grades it and tells you what to fix first.
You want an objective second opinion
An agency told you your site is fine. Another one said you need a full rebuild. You want someone to just tell you the truth. That is what this is.
Request Your Audit

Tell Us Where
to Look.

Fill out the form with your website URL and a little context. We run the full audit and send you the report within 5 business days.

This is free. There is no catch. We do this because it demonstrates what we know and builds trust no ad can. If you want help fixing what we find, we are here. If not, the information is still yours.

Free. No credit card, no commitment.
Delivered within 5 business days.
Same report whether you hire us or not.
No automated tool. A real person looks at your site.
Prioritized action list so you know what to fix first.
Prefer to talk first?
(205) 317-9526
Call or text Andrew anytime