Social Media Management
Stop Posting.
Start Growing.
We plan, create, and post content consistently for your business so you do not have to think about it. No random posting, no guesswork — a structured monthly content system that builds visibility and turns attention into real business.
Instagram
Facebook
LinkedIn
The Reality
Inconsistent Social
Media Is Worse Than
None at All.
A social profile that posts sporadically, goes dark for weeks, then returns with something off-brand tells your audience one thing: this business does not have it together. That is not an impression you can afford to make.
Social media for a local business is not about going viral. It is about showing up consistently so that when someone in your market is ready to buy, your name is the one they already know. That requires a system — not occasional inspiration.
We build that system for you. Strategy first, then creation, then consistent execution every single month. You focus on running your business. We handle the content.
The businesses winning on social are not the ones with the best ideas. They are the ones who show up every week without fail.
4.9B
Social Media Users Worldwide
Your customers are on social media every single day. The question is whether your business shows up when they are there or leaves that space to your competitors.
54%
Research Products on Social
More than half of consumers research businesses on social media before making a purchase decision. What they find — or do not find — determines whether they contact you.
3×
More Reach with Video Content
Video posts generate significantly more reach and engagement than photo or text posts across every major platform. We produce video content — not just graphics.
20%
Off All Add-Ons for Retainer Clients
Retainer clients receive 20% off all à la carte services — video production, photography, drone, podcast. Your social management pays for itself across the whole relationship.
The Gap
What Most Businesses
Do vs. What Works.
What Most Businesses Do
Post whenever someone remembers to — no schedule, no plan
Repost other people's content because there is nothing original ready
Phone photos and stock images that look nothing like the real business
Captions written in a hurry with no strategy behind them
Go dark for weeks then wonder why engagement dropped
No connection between social content and actual business goals
What We Build
A monthly content calendar built around your goals and your audience
Original content we create — video, photo, and graphics that look like your brand
Professional production quality on every single post
Captions written with intent — to inform, to build trust, to drive action
Consistent posting cadence that builds audience trust over time
Every post tied back to what you are actually trying to accomplish
What Is Included
Everything in Your
Monthly Retainer.
Monthly Content Strategy
Every month starts with a content plan — themes, post types, timing, and platform-specific strategy built around your business goals and what is happening in your market. No guesswork, no randomness.
Original Content Creation
We produce the content — video clips, photos, graphics, and Reels. Not stock imagery or recycled posts. Real content created specifically for your business, your brand, and your audience.
Caption Copywriting
Every post gets a caption written with intent — to inform, to engage, to build trust, or to drive a specific action. Written in your brand voice, not generic filler that no one reads.
Scheduling & Posting
We post for you on a consistent schedule optimized for when your specific audience is most active. Hashtags, tagging, location data, and platform-specific formatting all handled. You do not touch it.
Performance Monitoring
We track what is working and adjust accordingly. Reach, engagement, follower growth, and content performance reviewed monthly so we can double down on what is moving the needle for your business.
Monthly Review & Planning
A monthly touchpoint to review performance, discuss upcoming priorities, and align the next month's content plan with what is happening in your business. You stay informed without doing the work.
Platforms We Manage
The Right Platforms
for Your Business.
Instagram
The visual platform where most local businesses have the highest potential for organic reach. Reels, Stories, and feed posts managed with a strategy built around what actually grows accounts — not vanity metrics.
Facebook
Still the dominant platform for local business discovery in the Birmingham market. Page management, event promotion, community engagement, and content that works for both organic reach and boosted posts.
LinkedIn
For B2B businesses, professional service firms, and executives building personal brand authority. LinkedIn content requires a completely different voice and strategy — we know the difference and execute accordingly.
How It Works
Built Around a
3-Month Minimum.
Here Is Why.
Social media growth is not a campaign — it is a compounding system. The first month establishes your brand voice and baseline content. The second month begins to build audience familiarity. By the third month, the algorithm starts rewarding consistent posting and your audience starts showing up reliably.
We require a 3-month minimum because we have seen what happens when businesses try social media for one month and declare it does not work. It does not work in one month. Neither does SEO, email marketing, or any other channel that compounds over time. Consistency is the strategy.
3-Month Minimum Retainer
Enough time to establish the system, build audience trust, and show real results. Month-to-month after that.
20% Off All Add-On Services
Retainer clients receive 20% off all à la carte HRZN Media services — video production, photography, drone, podcast, and more.
Priority Turnaround
Retainer clients receive priority scheduling for all services — including time-sensitive content needs and same-week shoot availability.
Content You Approve Before It Posts
You review and approve the monthly content calendar before anything goes live. Your brand, your standards — we execute to them.
No Long-Term Lock-In After Month 3
After the initial 3-month term, continue month-to-month. We earn your continued business by delivering results — not by trapping you in a contract.
How We Get Started
From Onboarding to
Posting in Two Weeks.
01
Discovery Call
We learn your business, your audience, your goals, and what content has or has not worked in the past. 30 minutes. This shapes everything.
02
Brand Audit
We review your existing profiles, content, and brand assets. Identify gaps, opportunities, and the baseline we are building from.
03
Content Plan
Month one content calendar built and submitted for your approval before anything is created or posted. You see the plan before we execute it.
04
Launch & Manage
Content goes live on schedule. We monitor performance, respond to comments as directed, and optimize the next month based on what we learn.
Who We Work With
Built for Businesses
That Are Serious About
Growing Online.
We are not the right fit for every business. We work best with owners who understand that social media is a long game that requires real investment — in content quality, in consistency, and in patience.
If you want to post low-quality content once a week and expect immediate leads, we are not your agency. If you want a professional system that builds real audience trust over time and converts that trust into business — we are exactly the right fit.
Local businesses in the Birmingham metro that need a consistent, professional social presence without the internal bandwidth to build it.
Restaurants, fitness businesses, and retailers where social media directly drives foot traffic and new customer acquisition.
Healthcare providers and professional service firms building credibility and thought leadership before a potential client ever calls.
Law enforcement and government agencies that need professional, approval-workflow-compliant social media management for their official accounts.
Churches and nonprofits building community engagement and donor awareness through consistent, mission-driven content.
Common Questions
FAQ
How much does social media management cost?
We do not publish set rates because scope varies by platform count, content volume, and production level. The best first step is a short call — we will give you a straight number based on what your business actually needs.
Do you create the content or just schedule what we give you?
We create it. Strategy, content production, caption writing, scheduling, and monitoring — all of it. You do not hand us content to post. We build the content from scratch, or we shoot new content at your location, depending on the scope of your retainer.
How many posts per week are included?
Post frequency is scoped per retainer and varies by platform and business type. Most clients post 3–5 times per week across their active platforms. We will recommend a cadence that makes sense for your goals and budget — not an arbitrary number.
Do I have to approve content before it posts?
Yes. Every month's content calendar is submitted for your review and approval before anything goes live. You have final say on everything that goes on your accounts. We build the approval step into the timeline so it never delays posting.
Can you manage TikTok?
TikTok management is available as an add-on for select clients. We focus primarily on Instagram, Facebook, and LinkedIn because those are where most of our clients' target audiences are active in the Birmingham market. Reach out to discuss TikTok specifically.
What happens after the 3-month minimum?
You continue month-to-month with 30 days notice to cancel. We do not lock you into a long-term contract after the initial term. We earn your continued business by delivering results — not by making it hard to leave.
Get a Proposal
Ready to Stop Thinking About Social Media?
Tell us about your business and which platforms you want to grow. We will put together a proposal within one business day.
Get a Social Media Proposal